TH | EN
Corporate Social and Environment Responsibility

Corporate Social Responsibility Activities 2017


Major Cineplex Group donated for education to Thai Rath Foundation

Vicha Poolvaraluk, CEO of Major Cineplex Group Public Company Limited donated 200,000 baht for education to Thai Rath Foundation via Saruwut Watcharaphon, Editor of Thai Rath Newspaper so as to render further help to society

Major Cineplex Group and Thai Red Cross join blood drive

Major Cineplex Group and Thai Red Cross invited its employees and the general public to donate blood every 3 months. This activity was organized to promote blood donation to ensure sufficient blood stock for the Thai Red Cross.

Major Cineplex Group and Private Enterprise donated a portion of proceeds from screening of “Pohn Jak Pah” to support Chaipattana Foundation

Vicha Poolvaraluk, CEO and Niti Pattanapakdee, Chief Media Officer of Major Cineplex Group Public Company Limited and Private Enterprise donated a portion of proceeds from screening of “Pohn Jak Pah” to support the Chaipattana Foundation’s 1,700,000 baht via Dr.Sumath Tuntivatchakul, secretary of Chaipattana Foundation at Chaipattana Foundation Office

Major Cineplex Group and Hero Sarn Fun Pun Rak for Children in 5 Southern Border Provinces Project

Major Cineplex Group, and Hero Sarn Fun Pun Rak for Children in 5 Southern Border Provinces Project, offered a free screening of The Boss Baby to 25 children, mostly the in need and orphans who are soccer fans, before participating in a cultural and sports exchange program in the United Kingdom. This aimed to inspire and offer them a platform to express themselves, promote unity and harmony, make use of the time, as well as, stay drug-free. These will allow them to be role models for future generations to drive the country forward.

Major Cineplex Group and Doi Kham organized “Ruam Palang Tawai Khwam Pakdee Project”

Major Cineplex Group and Doi Kham Food organized “Ruam Palang Tawai Khwam Pakdee Project,” or the loyalty power, hosting sandal flower “Dok Dararat” classes to the public at 19 Major Cineplex cinemas across Bangkok. The total of 99,999 flowers, made from natural materials, were intended to be used in the Royal Cremation Ceremony.

Executives Team of Major Cineplex Group Public Company Limited offered sandalwood flowers

Vicha Poolvaraluk , CEO and Executives of Major Cineplex Group Public Company Limited offered sandalwood flowers in homage to His Majesty King Bhumibol Adulyadej at the Royal Crematorium replica at Bangkok International Trade and Exhibition Center (BITEC). The company also provided food and drinking water to the public who attend the royal cremation ceremony at 3 locations: Was Tat Thong, Was Samien Naree, and Was Patumwanaram.

Major Care Foundation Activities 2017

Major Care Foundation was established as a charity organization In the year 2012 to enhance and support the quality of life among children with disability and the underprivileged elders, by focusing on offering opportunities in education to widen their learning perspectives, fulfill the experience outside classroom, and facilitate their improvement and inspiration, so that these children will grow up to be the quality force for our society. The core goals of Major Care Foundation are achieved through three main activities:

1. “Broaden Horizons, Creating Smiles” Activity, Major Care Foundation was able to take disadvantaged children 6 -18 years to watch movies 34,000 children per year and disadvantaged elderly that over 60 years. During 5 years period, Major Care Foundation bring disadvantaged children to watch movie in cinema totaling 180,940 children and disadvantaged elderly totaling 28,204 elderly

In 2017, Major Care Foundation bring disadvantaged children to watch movie in cinema totaling 35,061 children and disadvantaged elderly totaling 3,701 elderly in Bangkok and upcountry.

2. “Paint Smile into the heart Charity” Activity, Major Cineplex Group supported scholarships for needy students. After watching a special movie session sponsored by MAJOR, students would be invited to write an expressive essay. Top 10 students from poor families would be given 10,000 baht scholarship while the other 10 scholarships would be given to physically and mentally challenged pupils. The charity had so far given away 80 scholarships.

In 2017, the charity was hosted by Major Care Foundation which raised fund from a bowing charity at Blu-O Rhythm and Bowl, 5th Floor of Paragon Cineplex. After expense deduction, the fund would be used for charitable activities of the Foundation.

3. Major Care Foundation built movie centers for 10 rural schools. The centers would facilitate the extracurricular activities and open the world for the kids, and served as recreational hubs for the communities. Great movies, cartoons and documentary together with advice of teachers would inspire and sowed positive attitude for the kid’s daily life. The Foundation would select and consistently supply the centers with great movies and documentaries. During 2 years period, Major Care Foundation has prepared and transfer a film room for learning includes 21 schools in 21 provinces.

Major Care Foundation in collaboration with Bangkok Metropolitan held the event of walk and run for charity “Major Care Mini Marathon 2017 Run with Care” under the theme “Every Running Step for Kids’ Bright Future” on Sunday 5 February 2017 at Rama IIIV Bridge to campaign for the general public to join the exercise for good health, and encouraging families to do things together. All proceeds after expenses were used for the charitable activities of the Foundation.

Major Care Foundation is continually committed to create and contribute charitable works to the society, no matter how many years have passed. The world of giving that is filled with happiness and fueled continuous commitment will never stops moving. The foundation will reach to every corner of the country to forever paint the wide, wide world with inspiration, knowledge, happiness, and smiles.