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Corporate Social and Environment Responsibility

Corporate Social Responsibility Activities for 2016


Major Cineplex Group donated for education to Thai Rath Foundation

Vicha Poolvaraluk, CEO of Major Cineplex Group Public Company Limited donated 200,000 baht for education to Thai Rath Foundation via Sarawut Watcharaphon, Editor of Thai Rath Newspaper so as to render further help to society.

Major Cineplex Group and Thai Red Cross join blood drive

Major Cineplex Group and Thai Red Cross invited its employees and the general public to donate blood every month as part of the lifesaving effort. This activity was organized to promote blood donation to ensure sufficient blood stock for the Thai Red Cross.

Major Cineplex and Ruang Lao Chao Nee deliver happiness to kids nationwide watching movies for free on children's day 200,000 seats

Major Cineplex Group and Ruang Lao Chao Nee (Stories of This Morning) TV news program gave away more than 200,000 free movies tickets for kids of age 12 and lower. The tickets could be used with more than 600 theaters of Major Cineplex Group nationwide. In addition to the tickets, Major Cineplex also gave a free bowling game and a one-hour ice-skating round for each kid. These were available at Blu-o Rhythm and Bowl, Major Bowl Hit and Sub-Zero Ice-Skate

Major Cineplex Group share happiness in the Elderly's Day by giving chance to the elderly at 60 years of age and above to enjoy watching movies for free !!!

Major Cineplex Group shared happiness in the Elderly's Day by giving chance to all seniors at 60 years of age and above to enjoy their freedom lives watching movies for free during 13-15 April

2016. Just showing membership card 'M Gen Freedom,' they were granted a free movie ticket to see all movies of all rounds at all day in regular system at the theatres of every brand of Major Cineplex Group at every branch nationwide. Seniors who do not have a membership card 'M Gen Freedom' can sign up for free Just showing ID card at the branch they saw the movie.

Fashion Show with Diplomatic Corp to save the Elephants

Major Cineplex Group and the Diplomat TV show co-organized "Saving Thai Elephants" event to raise fund for Thai Elephants Research and Conservation Fund in Khao Yai. The event featured Indian fashion show presented by spouses of ambassadors from nine countries. Among the dignitaries were His Excellency Mr. Enno Drofenik, the Ambassador of Austria, His Excellency Mr. Paul Robilliard, the Ambassador of Australia, His Excellency Mr. Noh Kwang-il, Ambassador of the Republic of Korea and His Excellency Mr. Peter PrĂ¼gel, the Ambassador of Germany. Actor Alexander Simon Rendell and elephant expert Alongkot Chukaew joined the event which was held at Bangkok Airways Theater Blue Ribbon Screen, Paragon Cineplex.

Major Care Foundation Activity 2016

1. "Broaden Horizons, Creating Smiles" Activity, since 2013, Major Care Foundation was able to take disadvantaged children to watch movies totaling 145,924 children with support of stationary and disadvantaged elderly that over 60 years totaling 24,503 elderly to watch movies in cinemas of Major Cineplex Group at every branch both in Bangkok and upcountry.

In 2016, Major Care Foundation bring disadvantaged children to watch movies in cinemas of Major Cineplex Group at every branch nationwide totaling 34,251 children who already received stationary and disadvantaged elderly totaling 5,396 elderly to watch movies in cinemas of Major Cineplex Group at every branch both in Bangkok and upcountry.

2. "Paint Smile into the Heart Charity" Activity, Major Cineplex Group supported scholarships for needy students. After watching a special movie session sponsored by MAJOR, students would be invited to write an expressive essay. Top 10 students from poor families would be given 10,000 Baht scholarship while the other 10 scholarships would be given to physically and mentally challenged pupils. The charity had so far given away 60 scholarships.

This charity was hosted by Major Care Foundation which raised fund from a bowing charity at Blu-O Rhythm and Bowl, 5th Floor of Paragon Cineplex. After expense deduction, the fund would be used for charitable activities of the Foundation including the grant of 20 scholarships. Ten scholarships, each 10,000 baht, were given to disadvantaged children, while the other 10 were given to physically and mentally challenged students. Major Care Foundation believed that education opportunity would inspire the underprivileged children to develop and turn themselves into quality asset for the Thai society.

3. "Movie Centers for Edutainment" Activity, Major Care Foundation built movie centers for 10 rural schools. The centers would facilitate the extracurricular activities and open the world for the kids, and served as recreational hubs for the communities. Great movies, cartoons and documentary together with advice of teachers would inspire and sowed positive attitude for the kid's daily life. The Foundation would select and consistently supply the centers with great movies and documentaries.

In 2016, Major Care Foundation has prepared and transfer a film room for learning includes 11 schools in 11 provinces and Major Care Foundation is committed to fill the gap and paint the smile for the needy children. All donation and assistance will allow the Foundation to continue passing the good to the society.

Major Care Foundation in collaboration with Bangkok Metropolitan held the event of walk and run for charity "Major Care Mini Marathon 2016 Run with Care" under the theme "Every Running Step for Kids' Bright Future" on Sunday 14 February 2016 at Rama IIIV Bridge to campaign for the general public to join the exercise for good health, and encouraging families to do things together as well as have the opportunity to make the merit for charity. All proceeds after expenses were used for the charitable activities of the Foundation such as supporting stationaries, scholarships and creating a film room for learning and then giving to rural schools with disadvantaged students in the schools which were the center of the community spreading across the country 10 schools per year. Children would have a small area in the school to do learning activities outside the classroom with a teacher's guide through animated films, cartoon movies and creative documentaries which were kinds of media supplemented with knowledge that help broaden the idea and create inspiration.