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Corporate Social and Environment Responsibility

Corporate Social Responsibility Activities for 2015


Major Cineplex Group share happiness in the Elderly’s Day by giving chance to the elderly at 60 years of age and above to enjoy watching movies for free.

Major Cineplex Group shared happiness in the Elderly’s Day by giving chance to all seniors at 60 years of age and above to enjoy their freedom lives watching movies for free during 13-14 April 2015. Just showing ID card with membership card ‘M Gen Freedom,’ they were granted a free movie ticket to see all movies of all rounds at all day in both regular and digital system at the theatres of every brand of Major Cineplex Group i.e. Major Cineplex, EGV, Esplanade Cineplex, Paragon Cineplex, Paradise Cineplex, Mega Cineplex, Hat Yai Cineplex and the latest brand new Quatier CineArt at every branch nationwide. Extra! Seniors who do not have a membership card ‘M Gen Freedom’ can sign up for free at the branch they saw the movie.

Major Cineplex Group donated money received from the celebration event of 20th year anniversry by sharing happiness to customers and society.

Borisut Buranasamrit, Committee and Secretary of Krob Krua Koa Sarm Foundation and Sorayuth Suthasanajinda, News Reporter of Ruang Lao Chao Nee mutually received donated money THB 560,000 from Vicha Poolvaraluk, Chairman of the Board of Directors of Major Cineplex Group brought from the event held for celebrating the 20th anniversary of “Sharing Major Dream.” In order to thank customers for their kind support for over 20 years, free 200,000 movie tickets were distributed to customers who were also invited to donate money for THB 20 per seat.

All earnings with no expense deduction were given to Krob Krua Kao Sarm Foundation and Major Care Foundation in the amount

of THB 560,000 and THB 552,400 respectively to render further help to society.

Quatier Cineart joined TAT campaigning “Wear Thai Dress, Watch Free Movies Every Tuesday”

Major Cineplex Group joined with Tourism Authority of Thailand in campaigning “Wear Thai Dress, Watch Free Movies Every Tuesday” between 16 June – 11 August 2015 in regular seats and regular system before 18.00 p.m. 100 seats per day at Quatier CineArt.

Major Cineplex Group donated for education to Thai Rath Foundation

Vicha Poolvaraluk, CEO of Major Cineplex Group Public Company Limited donated 200,000 baht for education to Thai Rath Foundation via Sarawut Watcharaphon, Editor of Thai Rath Newspaper so as to render further help to society.

Come together...Broaden Horizons and Create Smiles with “Major Care Foundation” funding to help disadvantaged children, the disabled and the elderly in society.

Major Care Foundation was established with strong commitment and desire to take part in helping alleviate social problems and develop Thai society to be better as a society of quality. This was the project of “Broaden Horizons and Create Smiles,” which aims to help promote and improve lives of disabled children and disadvantaged elderly in society as well as focus on providing assistance for public benefi ts. This included emphasizing education coupled with broadening horizons in learning and fulfi lling experience and also rendering happiness, smiles and laughs to develop creativity and create inspiration of disabled children and the elderly.

“Broaden Horizons, Creating Smiles” Activity

In 2015, Major Care Foundation held an activity “Broaden Horizons, Creating Smiles” in order to bring disadvantaged children to watch movies in cinemas of Major Cineplex Group for 222 times, totaling 65,126 children who already received stationary 65,126 sets and led seniors to watch movies 31 times, totaling 7,872 people both in Bangkok and other provinces such as Bangkok, Samut Prakarn, Pathum Thani, Saraburi, Chon Buri, Rayong, Chanthaburi, Chachoengsao, Prachin Buri, Suphan Buri, Mahachai, Ban Pong in Ratchaburi, Chiang Rai, Chiang Mai, Nan, Phitsanulok, Phetchabun, Kamphaeng Phet, Tak province. Tak, Ubon Ratchathani, Udon Thani, Khon Kaen. Nong Bua Lamphu, Nakhon Phanom, Roi Et, Mukdaharn, Sakol Nakorn, Hua Hin, Prachuap Khirikhan, Surat Thani, Nakhon Sri Thammarat, Krabi, Phang Nga and Songkhla. “Broaden Horizons and Creating Smiles” activity placed the targets of implementation in the fi rst 3 years as follows: First was to take at least 100,000 disadvantaged children to watch movies with support of stationary supplies for children 100,000 sets. The Major Care Foundation was able to take disadvantaged children to watch movies during 3-year period beginning in 2013 totaling 21,646 children, in 2014 totaling 24,901 children and in 2015 totaling 65,126 children, the grand total of which was 111,673 children with support of stationary In 2015, Major Care Foundation held an activity “Broaden Horizons, Creating Smiles” in order to bring disadvantaged children to watch movies in cinemas of Major Cineplex Group for 222 times, totaling 65,126 children who already received stationary 65,126 sets and led seniors to watch movies 31 times, totaling 7,872 people both in Bangkok and other provinces such as Bangkok, Samut Prakarn, Pathum Thani, Saraburi, Chon Buri, Rayong, Chanthaburi, Chachoengsao, Prachin Buri, Suphan Buri, Mahachai, Ban Pong in Ratchaburi, Chiang Rai, Chiang Mai, Nan, Phitsanulok, Phetchabun, Kamphaeng Phet, Tak province. Tak, Ubon Ratchathani, Udon Thani, Khon Kaen. Nong Bua Lamphu, Nakhon Phanom, Roi Et,

Mukdaharn, Sakol Nakorn, Hua Hin, Prachuap Khirikhan, Surat Thani, Nakhon Sri Thammarat, Krabi, Phang Nga and Songkhla. “Broaden Horizons and Creating Smiles” activity placed the targets of implementation in the fi rst 3 years as follows: First was to take at least 100,000 disadvantaged children to watch movies with support of stationary supplies for children 100,000 sets. The Major Care Foundation was able to take disadvantaged children to watch movies during 3-year period beginning in 2013 totaling 21,646 children, in 2014 totaling 24,901 children and in 2015 totaling 65,126 children, the grand total of which was 111,673 children with support of stationary

Walk and Run for Charity Activity, “Major Care Mini Marathon 2015 Run with Care,”– Every Running Step for Kids’ Bright Future

Major Care Foundation in collaboration with Bangkok Metropolitan held the event of walk and run for charity “Major Care Mini Marathon 2015 Run with Care” under the theme “Every Running Step for Kids’ Bright Future” on Sunday 8 February 2015 beginning at 5:00 pm. at the front area of Public Library, Lumpini Park to campaign for the general public to join the exercise for good health, having fun and encouraging families to do things together as well as have the opportunity to make the merit for charity. All proceeds after expenses were used for the charitable activities of the Foundation such as supporting stationaries, scholarships and creating a fi lm room for learning and then giving to rural schools with disadvantaged students in the schools which were the center of the community spreading across the country 10 schools per year. Children would have a small area in the school to do learning activities outside the classroom with a teacher’s guide through animated fi lms, cartoon movies and creative documentaries which were kinds of media supplemented with knowledge that help broaden the idea and create inspiration.