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Cinema Business

Mr. Vicha Poolvaraluk, the founder of the company built a first standalone “Cineplex” in 1995, with typically built on a long-term leasehold land (20-30 year). The standalone Cineplex is about 7-10 floors building combines customer experiences of cinema & entertainment complex that including of films selection in the multiplex cinema format, and also variety of restaurants, banks, and many other lifestyle shops in one stop with a strong “movie culture” in Thailand which continuous flow of moviegoers traffic every week. At year-end 2017, the company has operated 5 locations standalone Cineplex located in Bangkok, Pinklao (The first standalone in Thailand), Sukhumvit, Ratchayothin, Major Rangsit and Esplanade Ngamwongwan–Kaerai.

Besides the standalone cineplexes, the company also expanded in another three expansion models to across nationwide:

  • Shopping mall model
  • Lifestyle neighborhood mall model
  • Hypermarket model

In year 2004, Major took a stake in Siam Future Development Plc. (Siam Future) - a lifestyle-neighbor-mall developer, which was an alternative expansion model serving customers in the metropolitan areas as well as more urbanized areas around the country. The hypermarket model is another expansion model in the provincial areas. The company builds cinemas & bowling in the hypermarket structures as an anchor tenant. For the provincial dwellers, hypermarket or discount store supercenter serves as a perfect destination, not only for shopping but also for family entertainment, in a very similar fashion as shopping malls are to the urban people. The company joins with hypermarket operators, Tesco Lotus & Big-C

Currently the company commands over 70% market share of the Thai cinema industry.

At year-end 2017, the company operated 10 different brands:

  • Major Cineplex
  • Paragon Cineplex
  • Paradise Cineplex
  • Hatyai Cineplex
  • Westgate Cineplex
  • EGV Cinemas
  • Esplanade Cineplex
  • Mega Cineplex
  • Quartier CineArt
  • Cineplex

The company has totally 131 branches in Thailand and overseas, which include 710 screens and 159,914 seats. Because of “underscreened” situation in Thailand, the company plans to expands approximately at least 50-80 screens in every year to cover all areas in nationwide. The company concentrates every segment of customers and provides all kind of innovation to serve customers as of RealD, 2D, 3D, 4DX, IMAX, Screen X and sound quality. The company offers cinema services covering the full spectrum of the customer segments. “Major Cineplex” is explore to many new areas across nationwide to serve customer experiences with several of international standard designs and fragment type of cinemas as well.

Also the full function service & newest innovations are created to serve hi-end customers in the “six-star” ambience at the “Paragon Cineplex”. For example, the “Bangkok Airways Blue Ribbon Screen” at the Paragon Cineplex, where is equipped with fully-reclined, serving foods and beverages in personal lounge before watching the movie, and also this cinema is the first cinema in Thailand which offering spa service. Another premium screen with high innovation at the Paragon Cineplex called “ENIGMA: the Shadow Screen”, a luxurious movie club exclusively for members only. Thirty-three exclusive seats, resembling living room couches adjacent to an exclusive club equipped with full bar services, are perfect for private parties. The venue has become very popular, not only among the high net worth individuals, but also the corporate customers who prefer using the ENIGMA for entertaining their VIP customers in an exclusive atmosphere.

Moreover, the 4DX Theater which Major hold executively license in Thailand. With specially designed seats, 24 types of incredible effects and the 3D digital screening system, this celluloid innovation exposes moviegoers to all sensational experience of motion pictures, light, sound, tactility, and scents.

At year-end 2017, the company has operated 10 locations of 4DX theaters: Paragon, Ratchayothin, Central festival Chiangmai, Central festival Hatyai, Central Plaza West Gate, The Promenade, Central Festival East Ville, The Mall Korat, Mega Bangna and Aeon mall.

The Company has policy to expanded the Cinema Business to Asean Economics Community (AEC) which Phnom Penh - Cambodia was the first market to invest

Major Platinum Cineplex (Cambodia) Co., Ltd.

Major Holding International Co., Ltd. and Platinum Cineplex (which incorporated in Cambodia) invest in the company called “Major Platinum Cineplex Cambodia Co., Ltd.” in order of a 70:30 ratio, to opened “Major Cineplex” with 7 screens of the world class luxury cinemas and 13 Bowling Lanes at Aeon Mall on area 4,450 sq.m. located in the center of Phnom Penh, Cambodia including 7 screens 1,578 seats, provide 7 screens of 2D and 3D system, 1 theatre for VIP screen and 1 theatre 4DX screen. In 2017, the company opened Cineplex in Cambodia 2 locations at Platinum Siem Reap 3 screens and the third location at Sorya, Phnom Penh 6 screens

Major Platinum Cineplex (Laos) Co., Ltd.

Major Holding International Co., Ltd. coordinated with Platinum Cineplex Co., Ltd. under “Major Platinum Cineplex” brand, opened 5 screens, 1,148 seat at Vientiane Center, Laos. Major Holding International Co., Ltd. holds 60% and Platinum Cineplex Co., Ltd. holds 40%

Cineplex (Laos) Sole Co., Ltd.

Major Holding International Co., Ltd. invest in the company called “Cineplex (Laos) Sole Co., Ltd.” The company hold 100% investment 1,000,0000 LAK (Par 10,000 LAK) or 4,300,000 baht, to opened cinema with 4 screens 1,087 seats at Friendship Mall in Laos.



Domestic Branch Screen Seats
Major Rangsit  16 3,358
Ngamwongwan  16 4,109
Siam Paragon  16 4,440
Mega Bangna  15 3,409
Ratchayothin  15 3,718
Seacon  14 3,015
Major Pinklao  5 1,045
Central Westgate  12 2,314
Esplanade  12 2,670
Samrong  12 2,373
Central Pinklao  11 1,888
Bangkae - Seacon  10 1,903
Bangkapi  10 2,210
Bangna  10 1,939
Central Chiangmai 2  10 2,427
Central Hatyai  10 2,344
Future Rangsit  10 1,564
Korat  10 2,549
Rama II  9 1,638
Rama III  9 2,565
Central East Ville  8 1,232
Central Rayong  8 1,487
Lotus Bangyai  8 2,050
Paradise Park  8 1,533
Pattaya  8 1,727
Promanade  8 1,859
Quartier Cineart  8 1,436
Sukhumvit  8 1,709
Udonthani  8 2,114
Central Ubon  7 1,566
Chaingmai  7 1,840
Fashion Island  7 1,360
Ladprao 7 1,070
Nonthaburi  7 816
Sahathai Suratthani  7 1,408
Ayutthaya City Park  6 1,233
Bluport  6 1,194
Lotus Suratthani  6 1,298
Petkhasem  6 1,688
Robinson Saraburi  6 1,316
Samsen  6 1,468
Amatanakorn  5 1,290
Aomyai  5 1,172
Big C Burirum  5 1,329
Big C Lopburi  5 1,101
Domestic branch Screens Seats
Big C Roi-Et  5 1,234
BigC Chanthaburi  5 1,333
Big-C Mahachai  5 1,096
Central Pitsanulok  5 1,165
Chacheangsao  5 1,636
Changwattana  5 1,040
Chiangrai  5 1,230
Diana Hatyai  5 1,048
Lotus Khonkaen  5 1,228
Lotus Khon Kaen Patunum  5 1,041
Lotus Songkla  5 1,243
Lotus Srinakarin  5 1,212
Lotus-Baan pong  5 1,442
Nakronsawan  5 1,098
Robinson Samutprakan  5 1,164
Salaya  5 964
Ubonratchatani  5 825
Ayutthaya  4 1,246
Big C Lampang  4 866
Big C Ratchaburi  4 934
Big C Suksawat  4 912
Big C Suphanburi  4 1,066
Big C Udonthani  4 844
Chonburi  4 1,061
Hua Hin  4 1,384
Jampha Lamphun  4 1,092
Kampaengphet  4 965
Krabi  4 1,090
Lotus Klaeng  4 1,079
Lotus Maesod  4 1,181
Lotus Nakhonsrithammarat  4 876
Lotus Nakonpathom  4 897
Lotus Nakornsawan  4 668
Lotus Nongbualumphu  4 994
Lotus Suphanburi  4 877
Lotus-Navanakorn  4 1,189
Nakornsrithammarat  4 1,099
Petchaboon  4 848
Pitsanulok  4 1,016
Robinson Mukdahan  4 1,016
Robinson Roi Et  4 916
Robinson Sakonnakhon  4 856
Saraburi  4 1,064
Siracha  4 1,181
Thanyaburi  4 976
Domestic branch Screens Seats
The Sky Ayutthaya  4 951
Big C Ranong  3 694
Central Samui  3 672
EGV Big C Lamphun  3 738
Lotus Nadee  3 669
Lotus Satun  3 707
Phangnga  3 634
Phayao  3 652
Samui  3 858
Big C Banphai  2 546
Big C Nakhonphanom  2 616
Big C Nan  2 498
Big C Prachinburi  2 616
Big C Samutprakarn  2 348
Big C Sichon  2 456
Lotus Chana  2 456
Lotus Phayakkaphum  2 398
Lotus Phimai  2 377
Lotus Prachuap  2 192
Lotus Samphran 2 414
Robinson Phetchaburi  5 1,024
Big C Korat 2 4 980
Big C Pathumthani  5 1,300
Lotus Sukhothai  1 96
Lotus Yasothon  2 343

Big C Namyuen  Ubonrachathani

1

194
Big C Bandung Udonthani 1 204
Lotus Tha Thong  3 490
Big C Dan Khun Thot  1 204
Big C Tha Ta Koh  1 204
Big C Wang Nam Yen  1 204
Big C Suwannaphum Roi Et 1 204
Robinson Kamphaengphet 4 753
Tops Phichit  3 625
Big C Wichienburi  1 204
Lotus Pichit  2 348
International branch
Aeon Mall - Cambodia  7 1,578
Vientiane Center - Laos  5 1,150
Pakse - Laos  4 1,087
Sorya Phnom Penh - Cambodia 6 807
Platinum Siem Reap  - Cambodia 3 457
Total 710 159,914