Cinema Business

The “Theater Cineplex” concept was fi rst introduced in Thailand in 1995 when Mr. Vicha Poolvaraluk, the founder of the company built standalone “Cineplex” concept with typically built on a long-term leasehold land (20-30 year). A standalone Cineplex is about 7-10 story building combines customer experiences of cinema & entertainment complex that means, moviegoers are off ered; not only a wide range of fi lms selection in the multiplex cinema format, but also a vast variety of restaurants, gift shops, bookstores and many other lifestyle shops in one stop with a strong “movie culture” which ensures continuous fl ow of moviegoers traffi c every week, the retails space in the standalone Cineplex has been able to sustain a high occupancy rate in access of 90% and above at all time. At year-end 2015, the company has operated 5 locations standalone Cineplex located surrounding Bangkok, Pinklao (The fi rst standalone in Thailand), Sukhumvit, Ratchayothin, Major Rangsit and Esplanade Ngamwongwan–Kaerai.

Besides the standalone cineplexes, the company also deploys three other expansion models to populate cineplexes around the country:

  • Shopping mall model
  • Lifestyle neighborhood mall model
  • Hypermarket model

The shopping mall model was used more in the past when the shopping malls were sprouting up rapidly & practically everywhere. It was a handy growth vehicle as cineplexes could ride on their historically high growth phase without too much capital outlay as for the standalone cineplexes model. As an alternative vehicle for growth, the lifestyle neighborhood mall model was created in 2004 when the company took a stake in a lifestyle-neighbor-mall developer, Siam Future Development Plc. (Siam Future). A lifestyle neighborhood mall is typically built on a smaller plot of land (3 - 5 acres) next to the residential areas. Because of its compact size, it takes only 6-12 months for a lifestyle neighborhood mall construction to complete, thus serving as an excellent vehicle to populate cineplexes in the metropolitan areas as well as more urbanized areas around the country.

With the strong movie culture and having cineplexes as anchor tenant, Siam Future Development Co.,Ltd. has grown exponentially with retails space increased by over 10 folds to over 400,000 sq.m. in the past 4 years. The synergy is extremely well pronounced. The company could rapidly penetrate into the residential areas providing an enhanced convenience access to the moviegoers. Siam Future, on the other hand, could fi ll up its retail space easily having cinema & bowling anchoring in its lifestyle neighborhood malls.

The hypermarket model is used to populate the cineplexes in the provincial areas. The company builds cinemas & bowling in the hypermarket structures as an anchor tenant. For the provincial dwellers, hypermarket or discount store supercenter serves as a perfect destination, not only for shopping but also for family entertainment, in a very similar fashion as shopping malls are to the urban people. The company joins with two hypermarket operators, Tesco Lotus & Big-C.

Currently the company commands over 80% market share of the Thai cinema industry. Because of in 2004 the company was due to the acquisition of EGV Entertainment Plc., with about 23% market share.

At year-end 2015, the company operated 12 diff erent brands:

  • Major Cineplex
  • Hatyai Cineplex
  • EGV Cinemas
  • Quartier CineArt
  • Paragon Cineplex
  • Westgate Cineplex
  • Esplanade Cineplex
  • Promenade Cineplex
  • Paradise Cineplex
  • Eastville Cineplex
  • Mega Cineplex
  • Diana Cineplex

The company has totally 91 branches in Thailand and overseas, 601 screens and about 141,308 seats. For the reason of Thailand is still in the “underscreened” situation. The company continues to add about 60-90 new screens in year 2016. And expand at least 50-80 screens per next year for cover the countries.

The company concentrates every segment of customers and provide all kind of innovation to serve customers as of RealD, 2D, 3D, 4DX, IMAX to complete customer’s entertainment and experiences.The company off ers cinema services covering the full spectrum of the customer segments. The mass-segment cinema, “Major Cineplex” brand, is used for the geographical expansion & tapping the new markets. Various international designs are adopted for the customer experiences.

On the high-end, plenty of service & product innovations are created and installed for the “Future of Entertainment Civilization” customer experiences in the “six-star” ambience at the “Paragon Cineplex”. For example, the “Bangkok Airways Blue Ribbon Screen” at the Paragon Cineplex is equipped with nothing but fully-reclined, genuine leather seats in cubicles along with pillows & blankets for the entire auditorium seatings. Not only serving food and beverage in personal lounge before watching the movie but also off ering spa service which is the fi rst customer service of Thai cinema industry. Another product innovation at the Paragon Cineplex is the “ENIGMA: the Shadow Screen”, a luxurious movie club exclusively for members only. Thirty-four exclusive seats, resembling living room couches adjacent to an exclusive club equipped with full bar services, are perfect for private parties. The venue has become very popular, not only among the high net worth individuals, but also the corporate customers who prefer using the ENIGMA for entertaining their VIP customers in an exclusive atmosphere.

In 2011, the state-of-the-art 4DX Theater is available only at Paragon Cineplex. With specially designed seats, 24 types of incredible eff ects and the 3D digital screening system, this celluloid innovation exposes movie-goers to all sensational experience of motion pictures, light, sound, tactility, and scents. All eff ects-3 degree-of-freedom movements, air blows, scents, vibration and leg tickler- will excite the audiences with new fl avors of movie-watching. Via special 4D glasses, audiences will enjoy lively motion pictures shown on silver screen of Masterimage 3D system.

At year-end 2015, the company has operated 7 locations of 4DX theaters: Paragon, Ratchayothin, Central festival Chiangmai, Central festival Hatyai, Central Plaza West Gate, The Promenade and Central Festival East Ville.

For oversea operatation, the company opened theatre in Cambodia at Aeon Mall on area 6,000 sq.m. located in the centre of Phnompeh, Cambodia including 7 screens 1,578 seats, provide 5 theatres of 2D and 3D system, 1 theatre for VIP screen and 1 theatre 4DX screen. And in 2015 opened theatre in Vientiane, Laos with 5 theatres, 1,148 seats

Domestic branch Screens Seats
Siam Paragon 16 4,476
Esplanade Ngamwongwan-Kaerai 16 4,200
Rangsit 16 3,465
Ratchayothin 15 3,740
Mega Bangna 15 3,445
Seacon square 14 3,311
Pinklao 13 3,850
Esplanade Ratchadapisek 12 2,725
Central Westgate 12 2,365
Samrong 12 2,228
Central Pinklao 11 1,973
Central Festival Chiangmai 10 2,435
Central Festival Hatyai 10 2,361
Bangkapi 10 2,256
Bangna 10 1,954
Seacon bangkae 10 1,832
Future Rangsit 10 1,701
Rama3 9 2,596
Rama2 9 1,710
Korat 8 2,475
Udonthani 8 2,120
Lotus Bangyai 8 2,050
Promanade 8 1,911
Pattaya 8 1,748
Sukhumvit 8 1,746
Paradise Park 8 1,550
Central Rayong 8 1,530
Quartier CineArt 8 1,436
Central Eastville 8 1,232
Ramkhamheang 7 2,114
Chiangmai 7 1,843
Domestic branch Screens Seats
Central Ubonrajathani 7 1,566
Fashion Island 7 1,476
Sahathai Suratthani 7 1,408
Ladprao 7 908
Nonthaburi 7 827
Petkhasem 6 1,746
Samsen 6 1,505
Robinson Saraburi 6 1,317
Lotus Suratthani 6 1,298
Chachoengsao 5 1,711
Lotus Baanpong 5 1,442
Big C Chanthaburi 5 1,338
Amatanakorn 5 1,310
Big C Roi-Et 5 1,277
Lotus Srinakarin 5 1,259
Lotus Songkla 5 1,243
Chiangrai 5 1,231
Lotus Khon Kaen 5 1,228
Aomyai 5 1,224
Central Pisanulok 5 1,169
Big C Mahachai 5 1,168
Robinson Samutprakan 5 1,165
Nakornsawan 5 1,138
Diana Hatyai 5 1,051
Lotus Khon Kaen Patunum 5 1,041
Changwattana 5 1,040
Salaya 5 1,003
Ubonrajathani 5 826
Hua hin 4 1,404
Ayutthaya 4 1,313
Lotus Nawanakorn 4 1,194
Lotus Maesod 4 1,184
Domestic branch Screens Seats
Sriracha 4 1,181
Petchaboon 4 1,144
Krabi 4 1,134
Saraburi 4 1,100
Lotus Klaeng 4 1,079
Big C Suphanburi 4 1,068
Pitsanulok 4 1,067
Chonburi 4 1,063
Thanyaburi 4 1,020
Robinson Mukdahan 4 1,016
Kamphaengphet 4 1,008
Lotus Nongbualumphu 4 994
Lotus Nakornsawan 4 972
Nakornsrithammarat 4 971
Robinson Roi Et 4 961
The Sky Ayutthaya 4 951
Lotus Nakornsrithammarat 4 876
Robinson Sakonnakhon 4 856
Big C Udonthani 4 844
Lotus Suphanburi 4 839
Samui 3 918
Central Samui 3 672
Phang nga 3 634
Big C Prachinburi 2 712
Big C Nakhonphanom 2 616
Big C Nan 2 498
International branch
Aeon Mall - Cambodia 7 1,578
Vientiane Center - Laos 5 1,148
Total 601 141,308