Mr. Vicha Poolvaraluk, the founder of the company built a first standalone “Cineplex” in 1995, with typically built on a long-term leasehold land (20-30 year). The standalone Cineplex is about 7-10 floors building combines customer experiences of cinema & entertainment complex that including of films selection in the multiplex cinema format, and also variety of restaurants, banks, and many other lifestyle shops in one stop with a strong “movie culture” in Thailand which continuous flow of moviegoers traffic every week. At year-end 2017, the company has operated 5 locations standalone Cineplex located in Bangkok, Pinklao (The first standalone in Thailand), Sukhumvit, Ratchayothin, Major Rangsit and Esplanade Ngamwongwan–Kaerai.

Besides the standalone cineplexes, the company also expanded in another three expansion models to across nationwide:

• Shopping mall model
• Lifestyle neighborhood mall model
• Hypermarket model

In year 2004, Major took a stake in Siam Future Development Plc. (Siam Future) - a lifestyle-neighbor-mall developer, which was an alternative expansion model serving customers in the metropolitan areas as well as more urbanized areas around the country. The hypermarket model is another expansion model in the provincial areas. The company builds cinemas & bowling in the hypermarket structures as an anchor tenant. For the provincial dwellers, hypermarket or discount store supercenter serves as a perfect destination, not only for shopping but also for family entertainment, in a very similar fashion as shopping malls are to the urban people. The company joins with hypermarket operators, Tesco Lotus & Big-C

Currently the company commands over 70% market share of the Thai cinema industry.

At year-end 2017, the company operated 10 different brands:

• Major Cineplex
• Paragon Cineplex
• Paradise Cineplex
• Hatyai Cineplex
• Westgate Cineplex
• EGV Cinemas
• Esplanade Cineplex
• Mega Cineplex
• Quartier CineArt
• Cineplex

The company has totally 131 branches in Thailand and overseas, which include 710 screens and 159,914 seats. Because of “underscreened” situation in Thailand, the company plans to expands approximately at least 50-80 screens in every year to cover all areas in nationwide. The company concentrates every segment of customers and provides all kind of innovation to serve customers as of RealD, 2D, 3D, 4DX, IMAX, Screen X and sound quality. The company offers cinema services covering the full spectrum of the customer segments. “Major Cineplex” is explore to many new areas across nationwide to serve customer experiences with several of international standard designs and fragment type of cinemas as well.

Also the full function service & newest innovations are created to serve hi-end customers in the “six-star” ambience at the “Paragon Cineplex”. For example, the “Bangkok Airways Blue Ribbon Screen” at the Paragon Cineplex, where is equipped with fully-reclined, serving foods and beverages in personal lounge before watching the movie, and also this cinema is the first cinema in Thailand which offering spa service. Another premium screen with high innovation at the Paragon Cineplex called “ENIGMA: the Shadow Screen”, a luxurious movie club exclusively for members only. Thirty-three exclusive seats, resembling living room couches adjacent to an exclusive club equipped with full bar services, are perfect for private parties. The venue has become very popular, not only among the high net worth individuals, but also the corporate customers who prefer using the ENIGMA for entertaining their VIP customers in an exclusive atmosphere.

Moreover, the 4DX Theater which Major hold executively license in Thailand. With specially designed seats, 24 types of incredible effects and the 3D digital screening system, this celluloid innovation exposes moviegoers to all sensational experience of motion pictures, light, sound, tactility, and scents.

At year-end 2017, the company has operated 10 locations of 4DX theaters: Paragon, Ratchayothin, Central festival Chiangmai, Central festival Hatyai, Central Plaza West Gate, The Promenade, Central Festival East Ville, The Mall Korat, Mega Bangna and Aeon mall.

The Company has policy to expanded the Cinema Business to Asean Economics Community (AEC) which Phnom Penh - Cambodia was the first market to invest

Major Platinum Cineplex (Cambodia) Co., Ltd.

Major Holding International Co., Ltd. and Platinum Cineplex (which incorporated in Cambodia) invest in the company called “Major Platinum Cineplex Cambodia Co., Ltd.” in order of a 70:30 ratio, to opened “Major Cineplex” with 7 screens of the world class luxury cinemas and 13 Bowling Lanes at Aeon Mall on area 4,450 sq.m. located in the center of Phnom Penh, Cambodia including 7 screens 1,578 seats, provide 7 screens of 2D and 3D system, 1 theatre for VIP screen and 1 theatre 4DX screen. In 2017, the company opened Cineplex in Cambodia 2 locations at Platinum Siem Reap 3 screens and the third location at Sorya, Phnom Penh 6 screens

Major Platinum Cineplex (Laos) Co., Ltd.

Major Holding International Co., Ltd. coordinated with Platinum Cineplex Co., Ltd. under “Major Platinum Cineplex” brand, opened 5 screens, 1,148 seat at Vientiane Center, Laos. Major Holding International Co., Ltd. holds 60% and Platinum Cineplex Co., Ltd. holds 40%

Cineplex (Laos) Sole Co., Ltd.

Major Holding International Co., Ltd. invest in the company called “Cineplex (Laos) Sole Co., Ltd.” The company hold 100% investment 1,000,0000 LAK (Par 10,000 LAK) or 4,300,000 baht, to opened cinema with 4 screens 1,087 seats at Friendship Mall in Laos.