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Cinema Business

Mr. Vicha Poolvaraluk, the founder of the company built a first standalone “Cineplex” in 1995, with typically built on a long-term leasehold land (20-30 year). The standalone Cineplex is about 7-10 floors building combines customer experiences of cinema & entertainment complex that including of films selection in the multiplex cinema format, and also variety of restaurants, banks, and many other lifestyle shops in one stop with a strong “movie culture” in Thailand which continuous flow of moviegoers traffic every week, the retails space in the standalone Cineplex has been able to sustain a high occupancy rate in access of 90% and above at all time. At year-end 2016, the company has operated 5 locations standalone Cineplex located in Bangkok, Pinklao (The first standalone in Thailand), Sukhumvit, Ratchayothin, Major Rangsit and Esplanade Ngamwongwan–Kaerai.

Besides the standalone cineplexes, the company also expanded in another three expansion models to across nationwide:

  • Shopping mall model
  • Lifestyle neighborhood mall model
  • Hypermarket model

Shopping mall model is one category of expansion when there were sprouting up rapidly & practically everywhere. Major could expand faster with this platform without spending too much capital expenditure as much as the standalone cineplexes model. Also in year 2004, Major took a stake in Siam Future Development Plc. (Siam Future) - a lifestyleneighbor- mall developer, which was an alternative expansion model, a lifestyle neighborhood mall is typically built on a smaller plot of land (3 - 5 acres) next to the residential areas which takes only 6-12 months for a construction to complete, thus serving customers in the metropolitan areas as well as more urbanized areas around the country. When Major becomes as anchor tenant, Siam Future Development has grown exponentially with retails space increased significantly in the past years. The synergy is extremely well pronounced. The company could rapidly penetrate into the residential areas providing an enhanced convenience access to the moviegoers. Siam Future, on the other hand, could fill up its retail space easily having cinema & bowling anchoring in its lifestyle neighborhood malls. The hypermarket model is another expansion model in the provincial areas. The company builds cinemas & bowling in the hypermarket structures as an anchor tenant. For the provincial dwellers, hypermarket or discount store supercenter serves as a perfect destination, not only for shopping but also for family entertainment, in a very similar fashion as shopping malls are to the urban people. The company joins with two hypermarket operators, Tesco Lotus & Big-C.

Currently the company commands over 70% market share of the Thai cinema industry. Because of in 2004 the company was due to the acquisition of EGV Entertainment Plc., with their market share was about 23% at that time.

At year-end 2016, the company operated 10 different brands:

  • Major Cineplex
  • Paragon Cineplex
  • Paradise Cineplex
  • Hatyai Cineplex
  • Westgate Cineplex
  • EGV Cinemas
  • Esplanade Cineplex
  • Mega Cineplex
  • Quartier CineArt
  • Cineplex

The company has totally 113 branches in Thailand and overseas, which include 678 screens and 158,632 seats. Because of “underscreened” situation in Thailand, the company plans to add around 70-80 new screens in year 2017, and continue to expands approximately at least 50-80 screens in every year to cover all areas in nationwide.

The company concentrates every segment of customers and provides all kind of innovation to serve customers as of RealD, 2D, 3D, 4DX, IMAX in order to complete the customer’s entertainment and experiences. The company offers cinema services covering the full spectrum of the customer segments. “Major Cineplex” is explore to many new areas across nationwide to serve customer experiences with several of international standard designs and fragment type of cinemas as well.

Also the full function service & newest innovations are created to serve hi-end customers in the “six-star” ambience at the “Paragon Cineplex”. For example, the “Bangkok Airways Blue Ribbon Screen” at the Paragon Cineplex, where is equipped with fully-reclined, genuine leather seats in cubicles along with pillows & blankets in the entire auditorium seating, serving foods and beverages in personal lounge before watching the movie, and also this cinema is the first cinema in Thailand which offering spa service.

Another premium screen with high innovation at the Paragon Cineplex called “ENIGMA: the Shadow Screen”, a luxurious movie club exclusively for members only. Thirty-three exclusive seats, resembling living room couches adjacent to an exclusive club equipped with full bar services, are perfect for private parties. The venue has become very popular, not only among the high net worth individuals, but also the corporate customers who prefer using the ENIGMA for entertaining their VIP customers in an exclusive atmosphere.

Moreover, the 4DX Theater which Major hold executively license in Thailand, opened the first 4DX screen at Paragon Cineplex in 2011. With specially designed seats, 24 types of incredible effects and the 3D digital screening system, this celluloid innovation exposes movie-goers to all sensational experience of motion pictures, light, sound, tactility, and scents. All effects—3 degree-of-freedom movements, air blows, scents, vibration and leg tickler— will excite the audiences with new flavors of movie-watching experiences. Via special 4D glasses, audiences will enjoy lively motion pictures shown on silver screen of Master image 3D system.

At year-end 2016, the company has operated 9 locations of 4DX theaters: Paragon, Ratchayothin, Central festival Chiangmai, Central festival Hatyai, Central Plaza West Gate, The Promenade, Central Festival East Ville, The Mall Korat and Aeon mall - Cambodia. For oversea expansion, the company opened Cineplex in 2 countries and 3 different areas. First location was in Cambodia at Aeon Mall on area 4,450 sq.m. located in the center of Phnom Penh, Cambodia including 7 screens 1,578 seats, provide 7 theatres of 2D and 3D system, 1 theatre for VIP screen and 1 theatre 4DX screen. Second is in 2015, our company opened theatre in Vientiane, Laos with 5 theatres, 1,148 seats. The third location is also in Laos at Pakse where we provide 4 screens and 960 seats in 2016.



Domestic branch Screens Seats
Major Rangsit 16 3,465
Ngamwongwan 16 4,200
Siam Paragon 16 4,476
Mega Bangna 15 3,445
Ratchayothin 15 3,740
Seacon 14 3,311
Major Pinklao 13 3,850
Central Westgate 12 2,365
Esplanade 12 2,725
Samrong 12 2,228
Central Pinklao 11 1,973
Seacon bangkae 10 1,832
Bangkapi 10 2,256
Bangna 10 1,954
Central Chiangmai 2 10 2,435
Central Hatyai 10 2,361
Future Rangsit 10 1,701
Korat 10 2,548
Rama II 9 1,710
Rama III 9 2,596
Central East Ville 8 1,232
Central Rayong 8 1,530
Lotus Bangyai 8 2,050
Paradise Park 8 1,550
Pattaya 8 1,748
Promanade 8 1,911
Quartier CineArt 8 1,436
Sukhumvit 8 1,746
Udonthani 8 2,120
Central Ubon 7 1,566
Chiangmai 7 1,843
Fashion Island 7 1,476
Ladprao 7 908
Nonthaburi 7 827
Ramkhamheang 7 2,114
Sahathai Suratthani 7 1,408
Ayutthaya City Park 6 1,500
Bluport 6 1,203
Lotus Suratthani 6 1,298
Domestic branch Screens Seats
Petkhasem 6 1,746
Robinson Saraburi 6 1,317
Samsen 6 1,505
Amatanakorn 5 1,310
Aomyai 5 1,224
Big C Burirum 5 1,329
Big C Lopburi 5 1,101
Big C Roi-Et 5 1,277
Big C Chanthaburi 5 1,338
Big C Mahachai 5 1,168
Central Phitsanulok 5 1,169
Chacheangsao 5 1,711
Changwattana 5 1,040
Chiangrai 5 1,231
Diana Hatyai 5 1,051
Lotus Khonkaen 5 1,228
Lotus Khonkaen Pratunam 5 1,041
Lotus Songkla 5 1,243
Lotus Srinakarin 5 1,259
Lotus Baan pong 5 1,442
Nakhonsawan 5 1,138
Robinson Samutprakan 5 1,165
Salaya 5 1,003
Ubonratchatani 5 826
Ayutthaya 4 1,313
Big C Lampang 4 866
Big C Ratchaburi 4 948
Big C Suksawat 4 912
Big C Suphanburi 4 1,068
Big C Udonthani 4 844
Chonburi 4 1,063
Hua hin 4 1,404
Jampha Lamphun 4 1,092
Kampaengphet 4 1,008
Krabi 4 1,134
Lotus Klaeng 4 1,079
Lotus Maesod 4 1,184
Lotus Nakhonsrithammarat 4 876
Lotus Nakhonpathom 4 890
Domestic branch Screens Seats
Lotus Nakhonsawan 4 972
Lotus Nongbualumphu 4 994
Lotus Suphanburi 4 839
Lotus Navanakorn 4 1,194
Nakornsrithammarat 4 971
Petchaboon 4 1,144
Phitsanulok 4 1,067
Robinson Mukdahan 4 1,016
Robinson Roi Et 4 961
Robinson Sakonnakhon 4 856
Saraburi 4 1,100
Siracha 4 1,181
Thanyaburi 4 1,020
The Sky Ayutthaya 4 951
Big C Ranong 3 694
Central Samui 3 672
EGV Big C Lamphun 3 738
Lotus Nadee 3 669
Lotus Satun 3 707
Phangnga 3 634
Phayao 3 652
Samui 3 918
Big C Banphai 3 546
Big C Nakhonphanom 2 616
Big C Nan 2 498
Big C Prachinburi 2 712
Big C Samutprakarn 2 348
Big C Sichon 2 456
Lotus Chana 2 546
Lotus Phayakkaphum 2 398
Lotus Phimai 2 377
Lotus Prachuap 2 192
International branch
Aeon Mall - Cambodia 7 1,578
Vientiane Center - Laos 5 1,148
Pakse - Laos 4 1,087
Total 678 158,632