Bowling, Karaoke and Ice Skating Business

Bowling & Karaoke business has become part of the portfolio of lifestyle entertainment services since 1997. The first location located at Major Sukhumvit Standalone Cineplex, with 20 bowling lanes. Rather than being a typical sports bowling venue, “Major Bowl Hit” is launched with an “entertainment bowling” concept and positioning its as friends & families can come in & enjoy the game. In 2006, “Blu-O Rhythm & Bowl” was introduced, targeting at the high-end of the consumer segmentation in the metro areas. The first Blu-O Rhythm & Bowl was put up at the Siam Paragon, by providing 38 bowling lanes, 16 karaoke rooms, include 2 Platinum rooms with 4 exclusive bowling lanes each & karaoke facilities. Continuously, the company opened more branches under “Blu-O Rhythm & Bowl” brand. For oversea expansion, in June 2014, the company expanded the Bowling Business in Cambodia. This new branch offered 13 bowling lanes including 1 Platinum room. Furthermore, “Sub-Zero: the Ice Skate Club” is the latest lifestyle entertainment become one of the most popular meeting joints for the hip & cool customer segments in town with the concept of “sport and entertainment”. The company also provides academy ice rink by offering Figure and Hockey class. Sub-zero has a compact ice skating rink of about 800 – 1,000 sq.m. per branch. In 2015, the company operated 5 branches of ice skating comprising Esplanade Ngamwongwan-Kaerai (December 2009), Sukhumvit (March 2012), Mega Cineplex (May 2012), Central festival Chiangmai (November 2013), Central festival Hatyai (December 2013).

At year-end 2016, the company operated 15 bowling locations comprising 290 lanes, 174 karaoke rooms and 5 ice skating rinks in Thailand and Cambodia.

In 2008, the concept of entertainment bowling expanded internationally into India. A joint venture company, PVR Blu-O Entertainment Co., Ltd. (PVR Blu-O) was set up to operate entertainment bowling business in India in the partnership of PVR Limited, a leading cinema operator incorporated and listed in Stock Exchange of India. The first “Club Fashion Bowling” operated by PVR Blu-O has been commercially opened since March 2009 in Ambiance mall – Gurgaon, New Delhi. In 2015,

PVR Blu-O had 6 branches of bowling business in India which are at Gurgaon (24 Lanes), Orion Mall-Bangalore (27 Lanes), Market City-Pune (17 Lanes), Market City-Bangalore (16 Lanes), Elante mall- Chandigarh (25 Lanes), Pavilion mall-Ludhiana (16 Lanes) as totally 125 Lanes.

Domestic branch Bowling Lanes Karaoke Rooms Ice Skating Rinks
Siam Paragon (Blu-o) 38 15 -
Ratchayothin (Blu-o) 26 19 -
Rangsit (Blu-o) 26 17 -
Mega Cineplex (Blu-o) 24 25 1
Esplanade Ngamwongwan-Kaerai (Blu-o) 24 13 1
Esplanade Ratchada (Blu-o) 22 17 -
Pattaya (Blu-o) 22 9 -
Pinklao 20 15 -
Sukhumvit (Blu-o) 20 10 1
Udonthani 16 7 -
Central Festival Hatyai (Blu-o) 15 10 1
Changwattana 14 9 -
Chonburi 10 8 -
Central Festival Chiangmai - - 1
International branch
Aeon Mall - Cambodia 13 - -
Total 290 174 5