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Bowling, Karaoke and Ice Skating Business

Bowling & Karaoke business was added to the portfolio of lifestyle entertainment services in 1997.The fi rst Major Sukhumvit Standalone Cineplex 20 bowling lanes. Rather than being a typical sports bowling venue, “Major Bowl Hit” was launched with an “entertainment bowling” concept and positioning, where friends & families could come in & enjoy the game. In 2006, “Blu-O Rhythm & Bowl” was introduced, targeting at the high-end of the consumer segments in the metro areas. The fi rst Blu-O Rhythm & Bowl was put up at the Siam Paragon (a mega shopping mall in the heart of Bangkok) off ering 38 bowling lanes, 16 karaoke rooms, include 2 Platinum rooms equipped with 4 exclusive bowling lanes each & karaoke facilities and it has been received very well. The company operated branches under brand “Blu-O Rhythm & Bowl”. Oversea expansion, At June 2014, the Company has expanded the Bowling Business to Cambodia. The new branch off ering 13 bowling lanes included 1 Platinum room.

The “sub-zero: the Ice Skate Club” is the latest lifestyle entertainment that had been added to the portfolio. It has quickly become one of the most popular meeting joints for the hip & cool customer segments in town with the concept “sport and entertainment”. The company provides academy ice link by offering Figure and Hockey class. Sub-zero has a compact ice skating rink of about 800 – 1,000 sq.m. per branch. In 2015, the company operated 5 locations of ice skating comprising Esplanade Ngamwongwan-Kaerai (December 2009), Sukhumvit (March 2012), Mega Cineplex (May 2012), Central festival Chiangmai (November 2013), Central festival Hatyai (December 2013).

At year-end 2015, the company operated 20 bowling locations comprising 356 lanes, 199 karaoke rooms and 5 ice skating rinks in Thailand and Cambodia.

In 2008, the concept of entertainment bowling expanded internationally into India. A joint venture company, PVR blu-O Entertainment Co.,Ltd. (PVR Blu-O) was set up to operate entertainment bowling business in India in the partnership of PVR Limited, a leading cinema operator incorporated and listed in Stock Exchange of India. The fi rst “Club Fashion Bowling” operated by PVR bluO has been commercially opened since March 2009 in Ambiance mall – Gurgaon, New Delhi. In 2015, PVR BluO operated bowling 6 locations in India at Gurgaon (24 Lanes), Orion Mall-Bangalore (27 Lanes), Market City-Pune (17 Lanes), Market City- Bangalore (16 Lanes), Elante mall-Chandigarh (25 Lanes), Pavilion mall-Ludhiana (16 Lanes) as totally 125 Lanes.

Domestic branch Bowling Lanes Karaoke Rooms Ice Skating Rinks
Ratchayothin (Blu-o) 38 24 -
Siam Paragon (Blu-o) 38 16 -
Rangsit (Blu-o) 26 17 -
Mega Cineplex (Blu-o) 24 - 1
Esplanade Ngamwongwan-Kaerai (Blu-o) 24 13 1
Esplanade Ratchada (Blu-o) 22 17 -
Pattaya (Blu-o) 22 9 -
Pinklao 20 15 -
Sukhumvit (Blu-o) 20 10 1
Fashion Island 16 13 -
Udonthani 16 7 -
Central Festival Hatyai (Blu-o) 15 10 1
Changwattana 14 9 -
Nakhonsawan 12 9 -
Ayutthaya 10 10 -
Chonburi 10 8 -
Samui 8 7 -
Hua Hin 8 5 -
Central Festival Chiangmai - - 1
International branch
Aeon Mall - Cambodia 13 - -
Total 356 199 5