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Advertising Business

Advertising services business leverages off the traffi c that cinema & other lifestyle entertainment attract. The company is able to draw between 25-30 million customers into the cineplexes around the country annually. A subsidiary called “Major CineAd Co., Ltd.” has been established to entice the advertisers and media agencies with full-range of advertising services, ranging from simple cinema screen advertising to fully-integrated below-the-line media solutions incorporating all media available in the cineplex network around the country. With additional revenues generated on the existing assets, advertising service revenues from cinemedia enjoy a hefty margin in access of 85%.

Today, cinemedia integrate below-the-line media solutions for many dominant players in many industries. The solutions include not only the screen advertising but also new media like VDO walls, tri-vision, plasma screens, menu board, outdoor media (Billboard/Cut-out) and 4D

Ads, the new innovation only used for theatre. In Additional, the company has promotion activities such as interactive media and cross promotion.

By the reason of cinemedia provides variety, eff ectiveness and directly target than other channel, lead to the continued of revenue growth.